How To Start My Own Online Business

There are many ways to start a business, and only some people dare to realize the business they dream of. Business is an art, that is, how to prepare determination and a strong will to start it. For a beginner, starting a business can be confusing. For that, starting a business with an online business is the right choice. Of course, there are many questions, such as how to start my own online business.

It is undeniable, the rise of online business today is an attraction for many people. Apart from the fact that the capital is not too large, online businesses promise lucrative income.


Starting an online business seems very easy, it can even be said that this business looks easy and instant, but of course, it requires a lot of focus and effort.

How To Start A Business Online For Beginners

Lately, there are many promising online business opportunities and digital businesses for young people. 

This is an attraction for many people. Apart from the fact that the capital is not too large, online businesses promise lucrative income.

For beginners, building an online business must feel difficult because they don't know what to do and where to start.

We should know and determine what type of online business will be run because the online business model is very much with different levels of difficulty. In addition, if we are serious about building an online business then we also need to learn to build a positive mental attitude and also to minimize the risks that may occur.

There are mental attitudes that must be cultivated to start an online business among others:

  • Willing to study seriously
  • Willing to work hard
  • Never give up
  • Have big, measurable dreams
  • Willing to take risks

There are several ways to start an online business for beginners which are summarized from various sources, including:

  1. Find out what the market needs.
  2. Run market research.
  3. Select products to sell online.
  4. Determine the target consumer.
  5. Apply competitor research.
  6. Select a business model.
  7. Promote.
  8. Retain loyal customers.
  9. Conduct regular evaluations.

1. Find Out What the Market Needs

First, the way to start a beginner online business is to find out what the market needs. This is done so that you can win the market.

Products/services needed by the community make your business grow.

So look for problems that the market is facing. Then you determine the best solution to overcome their problems by setting up a business. Because the concept of consumer thinking is that their problems can be solved. So make sure the business you establish is a solution to market problems.

2. Run Market Research

After finding out what the market needs, the next way to start an online business is to do market research. Market research is conducted to objectively determine market demand or data. Thus, the information can be your consideration in making decisions.

You can start market research by looking for products/services that are trending in the community through social media. Next, you can match the information with data on the internet.

To make it easier, use Google Trends to see statistical data from products/services that are trending. Usually, statistical data on Google Trends shows how often users search for these keywords in search engines.

3. Choose Products to Be Sold Online

After doing in-depth market research, the next way to start an online business is to choose any product for you to market through internet channels. Before determining the selling product, it's a good idea to first balance these choices with various opportunities and risks.

4. Determine Target Consumers

If you have determined the type of product sold online, then how to start an online business is no less important is to determine the target consumer. Analyze and calculate what type of market is suitable for your product.

Make specific target consumers. You can also consider aspects of gender, economic level, age, region of residence, and so on. The more detailed and narrow your target market, the easier it will be for you to target them.

5. Apply Competitor Research

If the type of product and target market have been determined, you can start doing business! However, at this stage, the way to do business online that you cannot miss is competitor research. It is necessary to study the strengths and weaknesses of your competitors. So that the information can be applied and improved better in your business.

You can use several ways to analyze competitors. Starting from seeing competitors' websites, social media, and consumer product reviews, to testing competitors' products directly.

After you get some important information about competitors, the next way to start an online business is to conclude the position or image of these competitors. Thus, you can set a strategy to make your business brand above competitors.

6. Choose a Business Model

Choosing a business model is the next way to start an online business from scratch. For example, you want to open an online shop business but don't have the money to stock goods. If this is the case, the way to do an online shop business without capital is to choose a dropshipping/reselling business model.

7. Promote

After determining the business model and marketing media, you can carry out the promotion process. There are so many methods of promotion in business that can be done either paid or free. Starting from organic strategies, SEM, and SEO, to Social Media Ads.

If your product is marketed through a website, then the SEO strategy, SEM, Google My Business, to Google Ads can be optimized. However, if your product is only promoted through social media, you can maximize promotional content, the use of copywriting, advertising Ads to other strategies such as giveaways, paid promotions, and so on.

8. Keep Loyal Customers

When your promotion successfully wins consumers, the way to start an online business is noteworthy is to retain loyal customers. Besides constantly looking for new customers, you also have to take care of loyal customers to survive and stay satisfied.

Many ways can be done to improve your business relationship with customers. Several ways to do business online to maintain relationships with consumers such as providing discounts, offering promo prices, asking for news, to giving unexpected bonuses.

9. Conduct Regular Evaluations

Finally, how to start an online business for beginners is to evaluate regularly. A business must have its ups and downs. Do not let yourself be complacent after the business develops and profits a lot. You still have to continue to make improvements and improve business quality so that the business continues to be established.

Learning online business must also be done sustainably for business owners so that they can still develop their business and not miss the trend.

That's a little information about "how to start my own online business". Hopefully, the information is useful and a reference for those of you who want to start your own online business.


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