Masters In Business Analytics Online

Have you heard of business analytics? If you are in the business world, whether as a business analyst, still learning about business analysis, or as a business owner, then business analysis becomes important for the business itself. Business analysis is important, especially before opening a business to avoid losses. For this reason, business analysis must be studied. Even with change after change occurring, business analytics can be studied up to the level of Masters In Business Analytics Online.


Business analysis is not only needed before opening a business, but companies need to conduct business analysis regularly to make decisions based on the results of factual data. Business analysis is an evaluation activity that needs to be carried out on an ongoing basis, in a certain period.  

What is "Business Analytics"?

Maybe you've heard the term business analysis. For those of you who are business people, this business analysis needs to be done to find out what must be changed in the organization of a company and to deal with various problems that can occur in the organizational environment.

Business analysis is a way to identify and articulate the need for change in the way an organization works, as well as to facilitate that change.

Business analysis is a liaison between stakeholders, which can help them understand the structure, policies, and operations of the organization.

Business analysis is a series of activities carried out in observing something in detail starting from describing, differentiating, and sorting out until it can be interpreted what it means. Business analysis needs to be done so that the risk of loss can be anticipated in the right way.

In simple terms, business analysis can also be a set of techniques and tasks used as a liaison for stakeholders to understand the structure, operations, and policies of an organization. The analysis is also needed so that recommendations can be given on solutions that enable the company to achieve its goals.

Why Study "Business Analytics"?

For a long time, this process has been essential for business, but in the era of digital business analysis, it has become many times more important. Regardless of the size of the business, almost all businesses now use data to solve problems and increase profits.

Why is business analytics important?

Business analysis has become very popular in the last decade. Many businesses focus on using it to change the way decisions are made.

Driven by the demands of innovation due to increasingly fierce competition, businesses must make the best decisions that meet market needs. Business analysis is an adequate method to obtain insights so that businesses can make decisions correctly and quickly.

In just a few years, the implementation of data analysis has soared even more. The adoption of big data jumped from 17% in 2015 to 59% in 2018, an increase of 42%. However, a recent survey also found that many businesses are not taking advantage of the data they already have. Between 60% and 73% percent of all data in an enterprise is not used for analysis. This is a staggering number when we look at the profit potential for small businesses.  

Here are some of them: 

  • Squeeze the budget. If you're like most other small companies, your marketing budget is very tight. Using business analytics helps you maximize every penny by helping you understand your customers better, anticipate their changing needs, beat the competition, and bring innovative products and ideas to market.  
  • Better decision-making. Not sure how to use a marketing budget? Or which keywords are most effective? How do you predict what products will sell best during the holiday season? Business analytics uses data to inform decisions and improve accuracy, efficiency, and response time.
  • Ability to measure achievement against overall goals. Business analytics gives you a clearer picture of goals and objectives. Using data visualization, companies can track their current and past performance against key performance indicators, goals, and objectives.
  • Always be aware of the situation. Business owners and marketers can use analytics to track trends, customer behavior, and market shifts. This data allows you to stay on top of things and make changes dynamically if, and when, supporting data shows time.
  • Build efficiency. Today, businesses can collect data very quickly. With business analytics, you can identify details in processes or performance in near real-time, saving time, money, and resources.

Is Masters In Business Analytics Difficult?

There is nothing difficult in this world, what is difficult is when you want something, but you only dream.

Similarly, if you want to continue your education to the Master's In Business Analytics, if you have previously completed business analytics courses earned a bachelor's degree, and have gone into business, continuing your education to the Master's In Business Analytics is easy.

The Department of Business Analytics is one of the well-known majors and has been opened by many well-known universities. However, is the "Masters In Business Analytics" course difficult?

These questions are often asked by those who choose to pursue further education in business analysis.

Studying in this department is like being a role as a leader of the company. It can also be a business consultant who is faced with a situation where you have to make important decisions. Use learned theories to solve the problem.

You need to get around this and plan the best strategy to excel in the field.

Online Ms. In Business Analytics Georgia Tech

There are many options for continuing your education up to the Master's level. There is one option to pursue and learn business analytics, namely "Online MS in Business Analytics Georgia Tech".

Why choose Georgia Tech's Online Master of Science in Analytics (OMS Analytics)?

This is because the Online Master of Science in Analytics is a top 5 nationally ranked data science and analytics program. As an interdisciplinary data science and analytics degree program, OMS Analytics leverages Georgia Tech's three top-ranked colleges: College of Computing, College of Engineering, and Scheller College of Business to provide world-class instruction in machine learning/AI, statistical modeling and learning, data storage and pipelining, data visualization, optimization and simulation, and business analytics/applications. This integrated approach to data science and analytics provides graduates with advanced skills for complex problem-solving and insight-making.

There are also programs, including:

  • Top-5 nationally ranked data science and analytics programs
  • Flexible formats for working professionals
  • 100% online
  • Independent degree
  • Completed in 24-36 months
  • The same faculty and curriculum as the on-campus program (selected electives)
  • 3 specialized tracks: Analytics Tools (Data Analytics), Business Analytics, and Computational Data (Data Science)
  • Total tuition under $10,000
  • No GRE/GMAT required
  • From autumn (August) or spring (January)

That's a little information about "Masters In Business Analytics Online". Hopefully, this little information is useful and a reference for those of you who want to continue your education to an advanced level in business analytics.


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